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Not Actual Size

We listen to culture, then make things real people actually care about.

About Not Actual Size

Building cultural relevance for brands since 2007. Our approach is built around our proprietary listening methodology. Part ethnography, part social listening, we get under the skin of behaviours and people to create strategies, positioning and creative work that feels real. 

We are independent and employee-owned. We constantly shape-shift and build teams to meet the way modern brands need to work, hoping to prove that with a little imagination, our industry can do better.

The clue’s in the name. We pay attention to details that others ignore, driven by our belief that you’ll find big meaning in small things if you take the time to look close enough.

Services (9)
  • Brand
  • Content
  • Creative & Advertising
  • Design
  • Digital & Experience
  • Experiential & Events
  • Production
  • Social
  • Strategy
Sectors (10)
  • Arts and culture
  • Clothing and footwear
  • Cosmetics and beauty
  • E-commerce
  • FMCG
  • Food
  • Home appliances and furnishing
  • Leisure and entertainment
  • Not for profit
  • Personal care
notactualsize.co.uk

Team

Jess Payne

Jess Payne

Jess oversees Creative Operations at Not Actual Size, driving commercial success whilst prioritising culture, craft and people. With over ten years’ experience…

Laura Jackson

Laura Jackson

Laura is Managing Director at Not Actual Size. With a background in client servicing and then strategy, she is now focusing on building a refreshingly different…

Lottie Lucarotti

Lottie Lucarotti

Lottie is Strategy Director at Not Actual Size, where she champions the agency’s listening culture. She guides the team to get under the skin of what people…

Mollie Gallington

Mollie Gallington

Mollie is Group Account Director at Not Actual Size, leading client partnerships across the business. With over 10 years’ experience in client relations and…

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