Loro Piana — Gift of Kings

Transforming wool into a work of art.

Loro Piana needed to increase relevance with a new generation of luxury consumers in Southeast Asia and the Middle East. Art Basel was our opportunity to connect with the target audience, but these discerning people visit for the art, not the brands.

Wallpaper* magazine called our art installation "The most intriguing of Hong Kong's annual art week."

See more here