Amar Chohan
Founder & CEO
Amar founded DCA to make the marketing capability landscape easier to navigate and to create a better route between marketers with real problems and the specialist businesses capable of solving them.
LinkedInView the DCA Map
DCA is the connective layer between changing marketing needs and the capability able to meet them.
We help marketers understand what is changing, decide what to do about it, and find the right partners capable of doing it.
The landscape changed. The way we navigate it hasn’t.
Marketing services are changing faster than many organisations can understand them. New agencies, studios, consultancies, collectives and specialist capabilities appear quickly, while the systems marketers use to discover and assess them remain fragmented.
The result is predictable: people default to the safest, most visible or most familiar option, even when a better answer exists elsewhere.
How DCA works
One system, two connected jobs. We help marketers navigate change, then turn a specific problem into the right capability and partners.
Explore our insightsUnderstand what is changing.
Through intelligence, research, market mapping and practitioner insight, DCA surfaces useful evidence and makes a complex capability landscape easier to read.- Tell DCA what you need
Turn understanding into action.
When there is a live need, DCA helps turn the problem into relevant agency options, introductions and, where needed, a configured pitch or working partnership.
Why DCA exists
More capability, less visibility.
Some of the most relevant expertise sits outside the names marketers already know. DCA makes that capability easier to discover and understand.
More choice, harder decisions.
The challenge is no longer access to options. It is knowing which options are genuinely relevant to the problem in front of you.
Change creates new needs.
New channels, technologies, behaviours and operating models continually reshape what marketers need from external partners.
Human judgement still matters.
Data can map the market at scale. Human judgement is still required to interpret evidence, understand context and make a useful recommendation.
Meet the Team
DCA is being built by people with experience across marketing, agencies, journalism and the businesses that connect them.
James Swift
Editorial Director
James has spent nearly two decades in journalism covering marketing, advertising and media, including senior editorial roles at MediaCat, Contagious and Campaign. He leads DCA’s intelligence and editorial programme.
Understand the market. Then act on it.
Explore DCA intelligence, browse the market or tell us what you need.
Got Questions?
Can’t see yours? Get in touch and we’ll answer it.
What is DCA?
DCA is the connective layer between changing marketing needs and the capability able to meet them. We help marketers understand what is changing, decide what to do about it, and find the right partners capable of doing it.
What’s part of the subscription plan?
Membership is for agencies. Each plan, and what it includes, is set out on Agency Membership.
Can I explore the platform before subscribing?
Do I need the DCA premium plan to be featured?
What each plan includes, featuring among it, is set out on Agency Membership. If you’re unsure which fits your agency, get in touch.
Can I contact support if I have an issue?
Yes. Email hi@thedca.co or use the contact page and the team will get back to you.