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Sofas & Stuff — Uncommon Threads

Sofas & Stuff — Uncommon Threads case study

By Not Actual Size

Weaving individuality into the heart of Christmas.

At Christmas, most people are too overwhelmed to even think about buying a sofa. So we left the sofas unsaid and let our tastemakers and the magic of their Christmases speak for themselves. The record-breaking campaign confirmed Sofas & Stuff’s transformation from a furniture brand to a cultural institution.

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