
Cream
A Creative & Media Agency delivering stronger advertising returns through a strategic focus on Distinctiveness
Case studies


Distinctiveness for BOLT

Distinctiveness for Constance Hotels

Distinctiveness for French Connection

Distinctiveness for Jessica McCormack

Distinctiveness for PIVOTAL

Distinctiveness for SEIKO

Distinctiveness for THE OUT

Distinctiveness for Tinder
A bold new chapter for Impulse
A bold new era for Hobbs
Cream Catalyst & The Together Project
Creating a long-term fluent identity for Constance Hotels & Resorts
Creating a social-first strategy with Bed Head in the USA
Dynamic social content for Jessica McCormack
Escaping the city with Strava and THE OUT
Full-service campaign planning for Pivotal
How market research powered creative planning for Impulse
It starts with a swipe, changing perceptions and creating excitement for Tinder
Launching Impulse’s Signature Collection
Launching Matey Bubble Bath’s new creative direction
Make cities for people: BOLT x CREAM
Reintroducing French Connection’s Irreverent Spirit
Selling an escape from winter blues for Constance Hotels & Resorts
Shifting the consideration dial for Cellular Goods
Taking Impulse to the Streets
Tapping the running boom with Tinder
Visualising slick service with THE OUT
Planning in a fragmented media landscape
Welcome to the golden age of marketing measurement
About Cream
A creative & media agency model delivering market leading strategy, planning and delivery from a core team of strategists, project managers, and implementational experts.
We support businesses across the globe by helping them deliver distinctiveness in their campaigns. Our current client partners include Tinder, Kantar, Seiko, Bed Head, Pivotal from JLR, and The White Company.
Our approach:
Distinctiveness audit
Media, Creative, Audience
Comms strategy
Delivering a distinctiveness blueprint
Creative & media strategy
Creative production
Media planning & buying
Campaign analysis & forecasting
- Primary discipline
- Creative & Advertising
- Services (14)
- Brand
- Content
- Creative & Advertising
- Data / CRM / Loyalty
- Design
- Digital & Experience
- Experiential & Events
- Full-service
- Innovation
- Media
- Performance
- Production
- Social
- Strategy
- Sectors (10)
- Arts and culture
- Automotive
- Charities
- Clothing and footwear
- Cosmetics and beauty
- FMCG
- Household goods
- Leisure and entertainment
- Not for profit
- Personal care
Team

Charlotte Parks-Taylor
CSO & Co-owner

Flora Paterson
Client Director

Jamie Lennon
Client Director

Jamie Parks-Taylor
Director of Insight & Analytics

Lottie Webb
Client Director

Mark Izatt
Director of Cream Creative

Mike Barcroft
Innovation Director

Neil Cunningham
CEO & Co-owner
