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Distinctiveness for Bed Head
By Cream
IDENTIFYING THE CHALLENGE
A salon-only brand with low awareness, lacking the budget to compete with category leaders
FINDING THE POINT OF DISTINCTIVENESS
Using our proprietary channel planner to identify the optimal channel mix to deliver campaign cut-through
MEASURING IMPACT
#1 professional hair styling brand on Amazon UK
Asda, Boots, Superdrug & Tesco secured as retail partners in first 6 months after launch