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Distinctiveness for Tinder
By Cream
IDENTIFYING THE CHALLENGE
A brand losing market share to a plethora of new, more distinctive dating apps
FINDING THE POINT OF DISTINCTIVENESS
Divesting from over-saturated paid social and activating IRL to capture Gen Z attention when they’re socialising
MEASURING IMPACT
12% better than market – media buying
#1 reclaimed spot as most downloaded UK dating app