Waitrose: Future proofing the brand with future food lovers across the UK

The Brief

Waitrose came to us with a big challenge, how could they begin to future proof the brand with the future food lovers across the UK? ​

The Strategic Solution​

Working closely with their in-house social team, we devised a monthly culture-led insights-to-creative process to enable the brand to stay on top of (and ahead of) cultural moments that give them a point of view and relevance with a younger 25-35-year-old audience. This process is unique to Wonderhood and called Supercharged Social Listening.

Talkability online around the Waitrose brand was its highest in 4 years in September 2024.