
Wonderhood Studios
We're a unique independent creative company, with experts in brand building and broadcast under one roof.
Case studies


Macmillan: Using innovative content and a marketing ecosystem to capture an audience

Starling Bank: Scaling up with substance and stature

The Soup Kitchen: Encouraging people to deliver a meal to the homeless over Christmas

Three UK: Helping Peter Pan come of age

Waitrose: Future proofing the brand with future food lovers across the UK
About Wonderhood Studios
We are living in the age of average.
Where attempts at distinctiveness have been homogenized.
Audiences and media are more fragmented than ever.
Saying something is easy but being heard is harder.
Introducing Wonderhood Studios.
We were founded in 2018 by people with the skills to deliver impact across advertising, premium TV, social, design and customer experience.
We’re in the business of creating Cultural Visibility.
As attention gets harder to grab, we use the power of our studio structure to help brands be part of the cultural conversation and create cultural visibility.
This is about creating work that consumers notice, talk about and engage with.
Work that is famous, puts the brand top of mind, but that also has audience insight at the heart of it, so that we create a role for the brand in consumers lives that is authentic, meaningful, and gives them a reason to choose to us.
- Primary discipline
- Creative & Advertising
- Services (8)
- Content
- Creative & Advertising
- Data / CRM / Loyalty
- Design
- Full-service
- Production
- Social
- Strategy
- Sectors (10)
- Automotive
- Business
- Charities
- Education
- Financial services
- FMCG
- Food
- Leisure and entertainment
- Not for profit
- Social affairs and government
Team

Aidan McClure - Founder and CCO
Aidan co-founded Wonderhood Studios in 2018 and is Chief Creative Officer of the Advertising studio. Aidan has been an award-winning creative at some of…

Alex Best - Founder and CEO
Alex co-founded Wonderhood Studios in 2018 and leads its Advertising Studio, winning major accounts, awards and earning Campaign’s Best Places to Work in 2023…

Caroline Parkes - CXO
Caroline is an expert in customer experience and loyalty. Previously the CSO at RAPP, and a career leading customer-programmes for brands including IKEA, Boots,…

Jessica Lovell - Founder and CSO
Jessica Lovell is one of the founders of Wonderhood Studios. Before founding Wonderhood, she worked for some of the UK’s most innovative and creative agencies,…

Jo Lumb - Managing Partner, Makers
Jo joined Wonderhood Studios in January 2023 to co-found and launch Wonderhood Makers: its social-first content studio. Previously, Jo founded and launched We…

Katie Hunter - Managing Partner, Makers
Katie co-founded Makers, Wonderhood Studios’ social content offering in 2023. The division leads on social creative for Waitrose and INEOS Grenadier, as well…

Sam Brown - Managing Director
Sam became Wonderhood’s first Managing Director in 2024 after leading the Account Management department since 2020. In her current role, she oversees our…

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