Under Armour | The Ultimate Team Talk

The Brief

Under Armour needed to fire up young footballers for the new season. The problem? Most sports ads feel like corporate fluff. They wanted something that actually resonated with the mindset of a player.

The Execution

We leaned into the space where tech meets human grit. We used AI to analyze the most legendary speeches in history and fed it direct insights from UA athletes like Trent Alexander-Arnold, Toni Rudiger, and Alex Greenwood. The result was the Ultimate Team talk - an AI-generated speech designed as the ultimate tool for motivating young athlete.

To bring it to life, we enlisted Top Boy star Ashley Walters to deliver the lines in a piece of social content, sold into media as part of our PR push.

The Impact

It cut right through. We achieved 1.1m organic views and got people talking everywhere from The Times to SportBible. The Drum even named it their ‘Best Ad of the Week.’