The Space Between
We are the sports marketing agency for challenger brands, helping sponsors and rightsholders accelerate growth through sport.
About The Space Between
For the Challengers.
The Space Between is founded on a belief in a better way of working that’s faster, more flexible and better value.
We blend a core team of Sports and Entertainment marketing experts with a collective of hand-picked strategists, creatives, thinkers and problem solvers to build you the team you need when you need it.
We put collaboration at the heart of everything we do – from understanding human emotion and behaviour better, to creating more effective and rewarding ways of working.
Sport Industry Awards Agency of the Year Nominee 2026
Campaign Best Places to Work 2025 and 2024
Sports Business Awards Agency of the Year 2024
ESA Agency of the Year 2024
- Services (7)
- Brand
- Content
- Creative & Advertising
- Experiential & Events
- PR & Communications
- Social
- Strategy
Team
Adam Raincock
Lisa
Lisa Parfitt
Lisa Parfitt is a sports marketing leader and Co‑Founder of The Space Between, the award‑winning agency for challenger brands launched in 2020. With more than…
Tom Gladstone
Tom co-founded The Space Between in 2020, and oversees the agency’s strategic capabilities, helping shape partnership strategies and integrated sponsorship…