Becoming the UK's most-searched-for flower brand
By The Or
Flower delivery service Bloom & Wild came to us with major scale-up plans and ambitions.
The issue? There were a sea of copycats on their tail and they needed to stand out as the key player in the sector.
The task? Develop a long-term brand platform to make Bloom & Wild synonymous with year-round gifting.
We developed 'Care Wildly' a long-term brand platform to talk about care in a totally unique way. Because people don't just send flowers to say 'I love you', but for a million different reasons.
Care Wildly gave the brand a platform that spanned every part of their business - from a top to tail redesign, ATL campaigns, BTL campaigns and a cultural playbook that allowed the brand to jump on topical news.
In the first three quarters of the brand launch, Bloom & Wild enjoyed a 120% sales increase. They also saw their social followers increase by 200% across platforms and experienced a 116% rise in top of mind awareness. Not only that, but they’re now the most-searched-for flower delivery service in the UK.