
The Or
Oh hello! We're The Or. We're a small but hella mighty independent creative agency launched by Mother.
Case studies


Becoming the UK's most-searched-for flower brand

Bringing mental health support to gamers

Celebrating the arrival of vaginas in Bethnal Green

De-positioning a market leader by championing the everyday man

Exposing big gum's plastic pollution problem

Getting Gen Z obsessed with Taco Tuesday

Launching Tails.com to the nation’s dog parents

Making ASOS the most-loved fashion authority (again)

Redefining male stereotypes for CALM

Using a brand mascot to celebrate brand USP

Winning over the student market for Taco Bell UK
DASH 'The Drink That Has It All'
DASH Water
Empty Nest
Bloom & Wild
Good Service on all Limes
Nature is Power
Trek
Sound Elevated
Bang & Olufsen
About The Or
The Or is an independent creative company that was born in the 2020 global pandemic. The world was shifting and the opportunity presented itself to rethink at a ground level how agencies could work.
Formed by a group of individuals who, following careers at other creatively respected networks and independents, all shared the same vision - to build an agency that provokes fundamental change in what great work is and the journey you embark on to get there. That mindset extends itself in the way we work with brands through a ‘Made to Order’ approach. Every brand has unique challenges. So we shape teams around each brand, utilising different specialists under the Mother Family Group on each project.
- Services (9)
- Content
- Creative & Advertising
- Design
- Digital & Experience
- Experiential & Events
- Full-service
- PR & Communications
- Social
- Strategy
Team

Charlene Chandrasekaran
Dan & Charlene are The Or’s Executive Creative Directors. Working as creative partners for almost 15 years, the duo joined The Or at the start of 2023. Starting…

Dan Morris
Dan & Charlene are The Or’s Executive Creative Directors. Working as creative partners for almost 15 years, the duo joined The Or at the start of 2023. Starting…

Metz ti Bryan
Metz is The Or’s Production Partner. She has worked at several award-winning agencies, including adam&eveDDB, McCann London, and BBC Creative, offering her…

Paulo Salomao
Paulo is The Or’s Managing Partner. Prior to this venture, he spent over 10 years at Wieden+Kennedy as one of their most effective business leaders, running…
Sarah Oberman
Sarah is The Or’s Strategy Partner. She joined the agency in 2020, after heading up strategy on M&S, Zalando, Vodafone and Volvo at Grey London. She’s delivered…

