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The Or

Oh hello! We're The Or. We're a small but hella mighty independent creative agency launched by Mother.

About The Or

The Or is an independent creative company that was born in the 2020 global pandemic. The world was shifting and the opportunity presented itself to rethink at a ground level how agencies could work.


Formed by a group of individuals who, following careers at other creatively respected networks and independents, all shared the same vision - to build an agency that provokes fundamental change in what great work is and the journey you embark on to get there. That mindset extends itself in the way we work with brands through a ‘Made to Order’ approach. Every brand has unique challenges. So we shape teams around each brand, utilising different specialists under the Mother Family Group on each project.


Services (9)
  • Content
  • Creative & Advertising
  • Design
  • Digital & Experience
  • Experiential & Events
  • Full-service
  • PR & Communications
  • Social
  • Strategy
theorlondon.com

Team

Charlene Chandrasekaran

Charlene Chandrasekaran

Dan & Charlene are The Or’s Executive Creative Directors. Working as creative partners for almost 15 years, the duo joined The Or at the start of 2023. Starting…

Dan Morris

Dan Morris

Dan & Charlene are The Or’s Executive Creative Directors. Working as creative partners for almost 15 years, the duo joined The Or at the start of 2023. Starting…

Metz ti Bryan

Metz ti Bryan

Metz is The Or’s Production Partner. She has worked at several award-winning agencies, including adam&eveDDB, McCann London, and BBC Creative, offering her…

Paulo Salomao

Paulo Salomao

Paulo is The Or’s Managing Partner. Prior to this venture, he spent over 10 years at Wieden+Kennedy as one of their most effective business leaders, running…

Sarah Oberman

Sarah is The Or’s Strategy Partner. She joined the agency in 2020, after heading up strategy on M&S, Zalando, Vodafone and Volvo at Grey London. She’s delivered…

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