Boring is the new sexy.

In the fast moving, often unpredictable, world of crypto-currencies, Bitstamp set out to convert the crypto-curious into confident traders. But let’s be honest, the market comes with its fair share of risks, scepticism and a reputation that isn’t always spotless. While the opportunities for success are undeniably high, the pitfalls can be just as steep. That’s why we needed to do so much more than simply attract attention – we had to build trust. Our mission? To prove to traders that Bitstamp are the rock-solid, time-tested investment partner that customers can rely on to navigate the highs and lows of crypto currency, with confidence.

Challenge

In a market full of complexity and uncertainty, we needed to cut through the noise and prove that crypto trading doesn’t have to be intimidating. The ultimate goal? Get people to download the app, begin trading with confidence and witness for themselves why Bitstamp is the smart choice for a seamless and secure trading experience.

Solution

Proudly Boring. Powerfully trustworthy.

We focused on showcasing Bitstamp’s robust nature – fast price updates, guaranteed uptimes, and an intuitive experience for traders of all levels. While these features and functionality may not sound revolutionary, our insight was clear – in a volatile, high-risk market, boring is exactly what people crave. That’s why our core proposition was simple – Bitstamp takes care of the boring but essential stuff, so traders can focus on what really matters: making smart trades and maximising their assets, easily. To bring this to life, we created a hero video asset featuring a delightfully dull yet reassuring character who hand-holds viewers through how Bitstamp makes crypto seamless – and as boring as possible. With dry, self-deprecating humour that cuts through the hype-generated noise of the crypto world, the ad doesn’t just reassure users – it makes them smile. And as we know, positive emotion is a powerful driver of action.

A Data-Driven, High-Impact Activation

With a tight budget and a need to prove our strategy, we began small, but smart. Our Media Intelligence team conducted extensive audience and competitor research across all key European markets. This analysis pointed us towards Portugal – home to a highly engaged, English-speaking crypto audience. The team were able to identify media channels which indexed highly for this crypto-curious target audience to maximise reach and efficiency in Portugal. From there, we built a high-frequency, targeted campaign to drive awareness and, ultimately, conversions. We also needed to navigate the tricky challenge of limitations that local crypto legislation and platform restrictions had on our media choices. Ultimately, we had to work even harder to identify high-indexing display partners who were able to accept the advertising. Our approach was laser-focused across four key tactics:

Video-first branding: launching with high-impact video ads which drove engagement and awareness, intentionally targeting mobile users for seamless app downloads.

Harnessing podcast power: Host-read ads and audio spots on the Acast Podcast Network reinforced credibility and trust.

Precision targeting: Video display and social ads on X ensured multiple touchpoints

Conversion capture: Apple Search Ads caught and converted demand, ensuring every engaged user had an easy path to download.

Results

Exceeding expectations is never boring.

By leveraging highly targeted media placements and a compelling creative concept, we transformed boring into a competitive advantage – building trust, confidence and long-term loyalty in an industry that needs it most.

Through integrated planning and smart activation, we didn’t just meet our campaign targets – we shattered them:

37m ad impressions delivered a high frequency of exposure for our audience to the campaign message

The message clearly landed, generating a CTR of 5.57% which is significantly higher than industry averages

Utilising client Portugal CRM data, the campaign drove a 23x increase in first-time installs and 129% increase in verified users

Mostly importantly the campaign drove 5,330 new downloads and customers for Bitstamp in Portugal.

The success of this campaign means that this strategy is being rolled out across primary European territories during the course of 2025.

We’re proud to have delivered a highly successful and impactful campaign by thinking outside of the box and tapping into human insights that spark real behavioural change. By being boring as well as smart we were able to stand out and drive huge gains for the client. Ultimately, evoking trust, amongst a notoriously sceptical target audience.