
ROAST
We are ROAST. Driving ROAS in the new era of discoverability.
Case studies


Boring is the new sexy.

Building automation tools for the in-house team of a major financial services comparison website.

Collaboration is key as SEO migration helps launch Refinitiv into the world.

Delivering Commercial Value Against Evolving B2B Search Behaviours

Driving up digital performance to drive down carbon emission.

Engineering Discoverability to Help People Find the Homes They Need

Entering New Global Markets

Future-Proofing a Financial Giant: Sustaining Performance from SEO to AI Overview

Maximise local visibility for Hyperoptic through strategic targeting across London regions

Paid media to drive increase in first time deposits.

Relaunching a much loved gaming brand

Smart OOH strategy powers the launch of Flash Kitchen Roll

The Performance Engine: +916% Paid Leads via Global AI-powered Content Ifrastructure

The winning search strategy: #1 for every team, every launch, eight years running

To improve AJ Bell's organic visibility with their priority products of ISA and Pensions.
About ROAST
We are ROAST. Driving ROAS in the new era of discoverability.
ROAST are the discovery explorers – helping brands get found everywhere discovery happens.
UK's Best Small Companies to Work For 2018-2024
Most Effective Agency 2020
Best Digital Agency 2019
OUR GOAL IS SIMPLE
To increase the return on your advertising spend (ROAS). We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time. We extract solutions from data science along with experimentation and apply it where it will be most valuable.
By using digital data at scale, combined with the very best industry tools and tech, we can build highly successful Performance Marketing campaigns for you, as well as new ways you can use that data.
HOW WE WORK WITH YOU
Being independent allows us to be flexible with our clients. Digital Marketing moves quickly and we can change our strategy and tactics just as quickly. We make sure we build you the correct team, formed around your business.
This team will be selected as the right team to drive success for YOUR business. We never build our teams around certain departments, we make them client centric.
This way your challenge and goal are always the focus. We form partnerships built on TRUST. Word of mouth and strong client relationships have been the driving force of our agency growth from day one.
With trust laying heavily at the heart of all of our partnerships, we are fortunate enough to see our clients return to and refer us, time and again. With decades of industry experience, we know which brands work best with us, if we don’t think we are right for you, we will let you know.
We always strive to build meaningful and genuine connection.
- Primary discipline
- Performance
- Services (14)
- AI
- Content
- Creative & Advertising
- Data / CRM / Loyalty
- Design
- Digital & Experience
- Full-service
- Innovation
- Media
- Performance
- PR & Communications
- Production
- Social
- Strategy
- Sectors (10)
- Business
- Financial services
- FMCG
- Gaming
- Healthcare
- Real estate
- Telecommunications
- Travel and tourism
- Clothing and footwear
- Cosmetics and beauty
Team

Camilla Charalambous
Camilla is Growth Director at ROAST, with over 15 years’ experience across automotive, B2B, retail, FMCG, travel and charity. She leads the charge on expanding…

Charlotte Cosky
CCO & Co-Founder
Charlotte is CCO and Co-Founder at ROAST, with over 20 years' experience in agency Marketing and PR. Since co-founding ROAST in 2015 alongside Ollie, she's…

James Kenna
James is Managing Partner at ROAST, with 12 years' experience across retail, e-commerce, insurance, finance and B2B. He brings deep sector knowledge and a…

John Barnham
John is Managing Partner at ROAST. He has been in the industry since 2008, bringing 18 years of experience across financial services, travel, e-commerce, B2B…

John Campbell
Head of Innovation
With two decades in SEO, John leads innovation at ROAST, guiding clients through complex search challenges, the evolving role of AI in marketing, and how to…

Krishaani Seneviratne
Group Account Director

Lynsey Rollinson
Managing Partner
Lynsey is Managing Partner at ROAST, with 18 years’ experience across finance, charity, travel, B2B and FMCG. She leads strategic planning at the agency -…

Ollie Bishop
CEO & Founder
Ollie is Founder and CEO of ROAST, with 20 years’ experience building agencies and shaping what modern performance marketing should look like. After launching…
Insights

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From SEO to GEO: Winning in the age of AI search
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Substack for Your 2026 Content Strategy
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