Skip to content
Back to Uncharted

Reclaiming the narrative for Trans+ History Week 2025

Reclaiming the narrative for Trans+ History Week 2025 case study

By Uncharted

The challenge: At a time when Trans+ communities are facing increasing hostility create an uplifting moment that celebrates their heritage and reaffirms this simple truth: Trans+ people have always existed.

Charting the course: Uncharted brought together team of LGBTQIA+ volunteers and allies from our community to produce a striking nationwide campaign ‘Always Been Here’. The Diversity Standards Collective also conducted qual-research with over 100 of the Trans+ community from across the UK to help steer the creative. The campaign included a series of powerful location-specific posters around the UK helping to surface overlooked and often untold histories of transgender people and cement that they have “always been here, always will be.”

The results: Since the campaign launch 49 MPs have signed an Early Day Motion in support of Trans+ History Week.

“Too often, our stories are erased and distorted and our voices ignored, but Trans+ History Week exists to change that. Thank you Uncharted for standing with us, helping celebrate the rich heritage of Trans+ people and reminding the world that we've always been here. The campaign has helped boost visibility - but with purpose,power and joy. And crucially with our voices at the centre of it all”

Marty Davies (she/they), Founder of Trans+ History Week CIC

Your shortlist 00

Save a few favourites.

Tap the heart on any agency. You can come back and start a conversation here.

Explore the agencies