The Unseen Ingredient

Michelin-star chef Yann Florio creates unforgettable culinary experiences, but was yet to have a consistent way to tell this story to the world. Through a rebrand of his culinary studio Cloche&Coupe, we fixed that.

Serving up a brand tone and identity that could move fluidly between design, editorial storytelling, and high-concept executions. And by marrying culinary craft with contemporary creative direction, we cooked up a brand identity that was as elevated, immersive, and unexpected as Yann’s creations.