Ricola hadn’t run advertising at scale for nearly 2 decades in the UK market. They were relaunching in a cluttered market to an audience concerned over the cost-of-living crisis and much more focussed on their health and wellbeing.
Ricola hadn’t run advertising at scale for nearly 2 decades in the UK market. They were relaunching in a cluttered market to an audience concerned over the cost-of-living crisis and much more focussed on their health and wellbeing.