Sweathearts "Situationships" | WPI Agency Tombras (USA)

Situationships are blurry, hard to read, and full of mixed messages. So, ahead of Valentine's Day, Tombras convinced Sweethearts to sell a special edition Situationships box filled with hearts that are literally blurry, hard to read, and have mixed messages printed on them. The campaign earned them two Gold and two Bronze Cannes Lions, and an untold amount of press for the client and Tombras, too.