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SPOTIFY: LISTEN LIKE YOU USED TO
By Who Wot Why
WHY IS THIS RELEVANT?
X
SIMPLE QUESTION
How do you get the 35+ audience to choose Spotify when they think it isn't for them?
BRILLIANT ANSWER
We helped a whole forgotten generation to listen like they used to.
RESULT
65% of 35+ target audience reached
38,000 aditional monthly active users
5% increase in consideration
10% growth in 35+ target audience