SPEEDO OUTSIDERS CLUB- FROM ELITE LANES TO EVERY BODY OF WATER

ADS & CAMPAIGN | PR & COMMS | SOCIAL & INFLUENCER

TRUTH

Swim culture isn’t one lane and Speedos aren’t just for elite Olympians. It’s pool squads, cold-water dippers, weekend triathletes and first-timers.

TOLD BOLDLY

We built community, not campaigns: launched The Outsiders Club, told outdoor-swim stories, and seeded product naturally. Powered Eco Collection with environmental creators, bridged fashion and lifestyle, and amplified athlete moments - moving Speedo from elite badge to everyday companion, online and IRL.

IMPACT

• Outsiders Club: 1.4m impressions; engagement +340%; +17.5k followers (+775%).

• Community active 4+ years; media Paid Social. Global deployment of assets

• Insights inspired Eco Collection, Wild Swim and lifestyle collabs (e.g., Folk).