SKY BET: BETTING BETTER
By Who Wot Why
SIMPLE QUESTION
How do you differentiate Sky Bet and win share in a mature category that’s already saturated with offers and promotions?
BRILLIANT ANSWER
BETTING BETTER expresses the spirit of continuous improvement and the love of sport that people feel from the Sky master brand.
RESULT
NO.1 betting brand by unique stakes.
Made Sky Bet a Kantar top 100 brand.
14 % increase in Spontaneous Awareness.
10% increase in Brand Appeal.
2% increase in consideration, valued as equivalent to £8m in revenue.
“The energy and the passion that the team has, and I do see Who Wot Why as part of our team, gives us a spine that spearheads us into any challenge we’ve got. And, I don’t think there is any challenge we won’t solve together.”
Michael Afflick. Brand, Creative and Sponsorship Director. Flutter Entertainment PLC.
