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SIZE? VAULT OPEN. COMMUNITY IN.

SIZE? VAULT OPEN. COMMUNITY IN. case study

By GUNG HO

PR & COMMS | EVENTS & EXPERIENCES | SOCIAL & INFLUENCER | TALENT

TRUTH

Sneakerheads chase priority access above promos. Post-pandemic, the community craved IRL energy and trusted curation. Retailers win when they host the scene, not just sell the stock

TOLD BOLDLY

We rebooted Size? previews as a Vault. Invite-only, archive showcases, designer talks, creator capture and behind-the-shutter drops - synced to app raffles and digi teasers. Culture led the story and the store felt like home.

IMPACT

14 OTS ACROSS PRESS & SOCIAL

170+ ATTENDEES

750+ NEW ACCESS APP SIGN_UPS

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