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TOFOO: FAST FOO
By Who Wot Why
WHY IS THIS RELEVANT?
We overcame the obstacle to purchase by showing how (easy) and when, to use Tofoo.
SIMPLE QUESTION
Why do people mistakenly believe that cooking with Tofoo is complicated?
BRILLIANT ANSWER
FAST FOO communicates the speed and ease of Tofoo, by being a pit-stop in people’s fast-paced non-stop lives.
RESULT
Best selling meat free product.
2nd biggest meat free brand.
Why do people mistakenly believe that cooking with tofu is complicated?
