Scaling Lululemon's Influencer Seeding Operation

Drove $237k in Earned Media within 60 days for lululemon with zero influencer spend.

lululemon came to us to scale their influencer seeding program, build relationships with new influencers on their behalf and drive mass top of funnel traction at low cost. Within 60 days of our first piece of content going live, we prompted $237k in organic Earned Media through influencer seeding & relationship building strategies alone.