Red Bull The Way of the Wildcard

The Challenge: How do you make profile films about elite athletes that younger viewers can actually relate to and be interested in?

The Approach: Red Bull, known for extreme sports athletes, needed a fresh angle. Way of the Wildcard championed runners, rowers and cyclists from unexpected places, revealing how their unconventional backgrounds fuelled extraordinary success.

The Results: 3.2 million combined views across 7x episodes

Awards at Brand Storytelling at Sundance, Realscreen (x2), Kinsale Sharks

A coveted Grierson British Documentary nomination