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Rangers - Rangers all the way

Rangers - Rangers all the way case study

By Boldspace

The bold space: A family Christmas

Celebrating Rangers’ past and present with a heartwarming Christmas spot.

The Glasgow Rangers are an iconic football team with a dedicated fan base. Although they have regular content and engagement with their fans, they wanted to find a way to celebrate Christmas and give something special to their fans out of the norm of their regular content.

We found a way to express the real importance of these players to local families, as well as bring their distinctive character to life, in a heartwarming Xmas advert.

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