Pimms We Will Summer

The Challenge: How do you get young UK drinkers to fall back in love with an iconic British brand?

The Approach: We gave Pimm’s - the OG aperitivo - a new brand positioning that balanced being contemporary and current, without sacrificing all the things that make it truly unique,

We Will Summer played off the knowing humour of how sun-deprived Brits are experts at squeezing the most of our summers in our own quirky, BBQ-in-the-rain sort of way.

The Results: 14% increase in sales & highest growth in 6 years