Pickering's Gin - Crimbo Limbo

You know those days between Christmas and New Year? The days lost to eating entire cheeseboards, sorting through presents and watching ALL the Christmas TV Specials.

When Pickering's developed a gin calendar that challenged a diluted market and focused its attention on those last days AFTER Christmas, we knew our creative needed not only to entertain but establish those days as an event worthy of a calendar.

Enter Crimbo Limbo - the time after the bustling preparations and before the New Year's resolutions. Packed with entertaining family and trying to remember when to take the bins out, we took people to that time and showed them a day in the life of limbo.

We ended up hitting over 1.6 million impressions and 91,000 engagements. And with over 5,000 link clicks, suddenly Crimbo Limbo became the moment to mark in your calendars.