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Pepsi x Walkers - Grab a taste of the action
By Initials CX
The challenge
Develop an exciting retail campaign promoting PepsiCo and Britvic’s official sponsorship of the UEFA Champions League – that capitalised on the final being held at Wembley.
The work
Bold London-inspired campaign visuals delivered across more than 40 touchpoints, supported by an on-pack promotion and a series of overlays across Tesco, Sainsbury's, ASDA and Pizza Hut.
The Tesco overlay unlocked a first in Tesco – a full front of store wrap at the Wembley store throughout the UCL final.