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Pepsi Max - Immersing football fans in the passion of the game
By Initials CX
The challenge
Celebrate Pepsi Max’s sponsorship of the UEFA Champions League.
The work
We created an unforgettable interactive brand experience, powered by the fans’ passion for the beautiful game – driving huge organic reach through talkability on social.
Results
207,000+ social media interactions
33,000+ samples distributed
1,900+ completed full 10-min VR experience