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Pepsi - Creating worldwide brand unity through global shopper toolkits
By Initials CX
The challenge
Develop a toolkit to support local markets across the world with the execution and implementation of best-in-class POS in the away-from-home channel
The work
Following visits to key global markets, we delivered a comprehensive suite of guiding principles to help each of them understand the purpose and role of each sub-channel, and the optimal touchpoint mix across the path to purchase
Results
Client response: "Incredibly positive feedback from our global partners on the toolkit".