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EMBEDDING NEW BALANCE IN LOCAL CREATIVE COMMUNITIES
By GUNG HO
COMMUNITY | PARTNERSHIPS | PR | CREATIVE
TRUTH
Wellness has split into extremes - monk-mode or matchy athleisure. Most runners live in the messy middle: they train hard to earn some excesses. The win is giving them flex to do both - and a shoe that keeps up.
TOLD BOLDLY
To engage with real local communities and get shoes on feet, we used food and creativity as cultural entry points. Pop-ups in London, Glasgow and Manchester brought the Rebel v5 to life via a masterclasses with artist Titi Finlay, as well as partnerships with local food legends Bada Bing and Dumbo.
IMPACT
361 PIECES OF COVERAGE
176 TOTAL ATTENDEES
2.9M TOTAL OTS