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Nature's Bounty - Shaking up the world of vitamins for a digital generation
By Initials CX
The challenge
Nature’s Bounty, the No.2 vitamin brand in the US, wanted to successfully launch in the UK. But with little brand awareness and an oversaturated VMS category, they needed a standout offering and solid digital presence.
The work
Following our full brand overhaul, our seamless consumer experience combined Instagram influencer content, an informative Amazon branded shop, and a refreshed D2C website for Nature’s Bounty, that together completed the full 360 online shopping experience.