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MOJU: WAKE SHAKE BOOM
By Who Wot Why
WHY IS THIS RELEVANT?
From scale-up to mainstream choice, from social interaction to broadcast reach, through education and brand impact - with a distinct, ownable, 3 word platform.
SIMPLE QUESTION
How do you create a new mainstream category and invent a daily MOJU routine that the nation didn't think it needed?
BRILLIANT ANSWER
WAKE SHAKE BOOM is a wake-up call for your mornings, a daily routine instructing people on how to use the product, and a visual look and feel which cannot be ignored. BOOM!
RESULT
71% YoY growth
The UK's fastest growing beverage brand
Nearly half of all UK consumers are now aware of MOJU
