Mallow & Marsh - Pauseworthy pleasure

Elevating a marshmallow brand into an indulgent foodie favourite.

Mallow & Marsh is a beloved brand with widespread distribution and a doting audience. After its acquisition by Serious Sweet Company, 2023 was a pivotal time to rebrand and move beyond its start-up roots to embrace its foodie credentials.

We aimed to create a brand beyond just marshmallow, repositioning the brand with purpose, and turning London pink with Pauseworthy Pleasure.