Macsween - The Comprehensive Guide To Catching A Haggis

Ahead of Burns Night in Scotland, a creative idea that wouldn't go away became one of our most popular campaigns to date.

We pitched the idea of The Comprehensive Guide To Catch A Haggis to our clients at Macsween, who saw the benefit to backing a slightly out-there idea. We then set out to create a short film that brought in humour, emotion and storytelling to make sure Macsween was the brand on people's minds when they were getting ready to buy that all-important haggis.

With over 70,000 impressions and nearly 2,000 engagements, it just shows what can happen when you work with clients who trust the process.