M&S Eat Well Play Well

The Challenge: How do you deliver a message around healthy eating for a brand known for its indulgent treats, using its sponsorship of the UK’s national football teams?

The Approach: We teamed up with comedians, pros and pundits for Eat Well, Play Well— social-first videos that turned healthy eating into fun, banter-filled family moments that included pitchside challenges and curry nights.

The Results: 5 point increase in awareness of the M&S’s healthy Eat Well range

M&S Food became the most talked about brand on Twitter during the England vs Wales Qatar World Cup match.