Kronenbourg 1664 "The Fresh / French Way" | WPI Agency Rosbeef! (France)

1664 is a iconic French beer. Iconic but... at a time when craft beers are hype, it's hard to struggle and look nice in the eyes of a young audience. The challenge for Rosbeef! in France was to help 1664 bottles get back in the hands of cool consumers.

With a +12% increase in sales, it's fair to say, mission accomplished!