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FAGE | It’s pronounced Fa-YEH! for a reason

FAGE | It’s pronounced Fa-YEH! for a reason case study

By Motel

FAGE

While people love their thick, creamy Greek yoghurts, most had no idea how to pronounce the brand’s name. So we embraced that and turned it into a strength for our campaign: It’s pronounced Fa-YEH! for a reason.

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