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IOC x Toyota What Moves Me
By JustSo
The Challenge: We identified key Gen Z challenges like social anxiety, depression, and self-doubt – then developed a 360 campaign strategy to meet them head-on, using inspirational comeback stories from Olympians and Paralympians. We showed how elite athletes overcame adversity - to help a generation #StartYourImpossible.
The Results:
50m+ global reach
Olympic Channel’s most successful branded series
Webby Award-Winning
