IOC x Allianz Small Wins

The Challenge: Insurance is not exactly a Gen Z topic of interest - so how does Allianz, International Olympic Committee's Worldwide Olympic Insurance Partner, cut through?

The Approach: We transformed Allianz’s brand message—insurance as an enabler—into Small Wins, a lighthearted social series celebrating the little victories that keep athletes motivated on their journey to Olympic gold.

The Results: 143.4k organic views on YouTube

50k likes, 1k+ comments