Humantra - every body needs electrolytes

Electrolytes are a growing market. But, to date, only among the gym bunnies and people prone to the odd hangover. Because that's all that any of the electrolyte brands talk about.

So we ignored that, to make Humantra's audience way, way bigger.

We introduced the fact that every single person on the planet actually needs electrolytes. And, without getting all heavy about it, explained why.