Global: The Work Behind The Work
By BIRD
Context
Global are one of the UK’s biggest media owners — in audio, outdoor and entertainment. But even the biggest names need a strong support act. We’ve been the team behind the team, helping Global’s commercial marketing function sharpen how they show up — to agencies, clients and the wider industry.
Strategy
We listened, we learned, and we got to work.
We simplified complex stories, brought the strongest ideas to the front, and pushed the best parts of Global’s design system further.
The goal? To give Global’s marketing the ambition — and the energy — to match the scale of their media.
Creative delivery
From sales decks for DAX to keynote events for the luxury sector, we gave Global a clearer, sharper, more confident voice. We sourced and treated images, built brand identity systems, designed invites, created toolkits — whatever the team needed to keep the show on the road (and the screens, stages and streams looking good).
Media execution
This was end-to-end support: writing, designing, branding, presenting. Making every client touchpoint simpler, smarter — and a better reflection of what Global do best.
Results
Our work hasn’t just made Global’s marketing better — it’s made life easier for their teams, and raised the standard of everything that leaves the building.
Proof that grown-up thinking grows brands.