Emmi Caffe Latte | Making everyday moments extraordinary

Through strategic audience targeting and emotionally resonant storytelling, Emmi Caffè Latte transformed market challenges into category leadership by driving purchase intent with a precision-crafted, multi-channel campaign.

Challenge

In a saturated ready-to-drink coffee market characterised by economic pressures and limited brand differentiation, Emmi Caffè Latte (ECL) faced critical strategic obstacles:

Minimal brand affinity among younger consumers

Budget constraints limiting media visibility

Need to establish emotional connection in a competitive landscape

Solution

We engineered a precision-targeted "That Deserves an Emmi" campaign designed to:

Pivot from Gen Z to overlooked Millennial 35+ demographic

Position ECL as a "Day Maker" brand celebrating everyday achievements

Deploy a multi-channel strategy maximizing limited resources

Create authentic, emotionally resonant brand messaging

Effectiveness

+80% purchase intent increase

+350% brand penetration in target areas

+21% brand familiarity increase

+10% brand awareness increase

Top 3 ready-to-drink coffee brands