DODONI - Good life, shared

Repositioning and rebranding a Greek national treasure for international markets.

Though DODONI is a beloved brand in Greece, it remained a niche product in the 50 other countries it’s sold in. Greek food and culture are globally cherished, so we needed to export this mindset alongside Dodoni’s products, sharing the Greek way of life internationally.

We positioned Dodoni around the joy of shared, indulgent moments, forming the backbone for global brand guidelines, website, campaigns, packaging, and social strategy.