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AVX - TRANSFORMING A COLLECTION INTO A CULTURAL EXPERIENCE
By GUNG HO
PR & COMMS | EVENTS & EXPERIENCES | SOCIAL & INFLUENCER | TALENT | CREATIVE
TRUTH
Fashion drops have become predictable — but audiences crave experiences that move them. The win? Making a collection they can feel, not just see.
TOLD BOLDLY
To launch AVX AW25, we turned a product reveal into an immersive sound-led experience.
A live performance from campaign star AntsLive and DJ sets from YALLA set the tone, while our studio transformed the venue into a dedicated AVX hub.
We brought together talent, media and creatives to celebrate the collection — turning sound into storytelling and a moment into culture.