Audible: Partridge

AUDIBLE: PARTRIDGE

LAUNCHING ALAN PARTRIDGE ONTO LINKEDIN TO CRITICAL ACCLAIM

What we loved

Not just using social media to house an idea but making social media the idea

How we got there

In 2020, beloved broadcaster Alan Partridge was riding the zeitgeist by launching his very own audio entertainment vehicle, a ‘pod cast’. However, as this beloved Broadcaster, Newscaster, Sportscaster & Thoughtcaster had such a busy schedule, we were asked by Audible to launch his podcast ‘From The Oasthouse’ without access to Alan’s time.

Still, we wanted to give him a public platform to promote ‘From The Oasthouse’ and to share his pearls of wisdom and insightful thought-leadership. So we created a LinkedIn profile for Alan, publishing blogs about business professionalism and reaching out to various bigwigs from media outlets in a bid to get attention.

It worked. It gave Alan the opportunity to really build his professional network and occasionally communicate with his contacts.

What it changed

Mentions from high-profile media outlets & accounts such as NME, Shortlist, Dave, the QI Elves, Edgar Wright, Grace Dent and Jeremy Vine. Alan now has thousands of connections. And a fair few awards to boot.

22m Earned Impressions.