Amazon "Radio'd Billboards" | WPI Agency Blink Digital (India)

60 million Indians still believe that video has not yet killed the radio star - tuning in to their favorite radio channels day after day while commuting to and from work.

Amazon wanted to find an innovative way to meet this cohort in a way that spoke best to them. And so they did, in a way that has never been seen before in the world.

Amazon India and Blink Digital embarked on a radio-tastic adventure during Prime Day, unleashing the "Prime Day Broadcast" aimed to harmonize tradition and technology, creating a seamless blend that resonated with India's diverse cultural tapestry.