Airalo - Reminding EU travellers about roaming charge regret

Challenge:

Help European travelers avoid steep roaming charges on summer holiday, by installing an eSIM before they go.

Charting the course:

Uncharted partnered with global eSIM provider Airalo to launch a bold pan-European campaign ahead of the summer travel rush. Activated across major airports and high-impact OOH sites in the UK, Germany and Italy, the work brought roaming charge regret to life through funny, surprising visuals - holidaymakers look like they’re sunbathing, but are actually reacting to sky-high mobile bills. The result? A striking, memorable nudge for travellers to install Airalo before they fly.

After a successful test the campaign has been rolled out across Europe - spot it across the London Underground network this summer.